Trinezza: Entering International Markets.

Introduction. This report is based on an interactive simulation secretive a caller that wanted to expand into a raw naked global mart. The association is Trinezza and they manufacture a chalk yacht called the Cynta. The idea of expanding into this new market was based forward an experience the principal(prenominal) financial officer JoAnne Vallenari had while on a vacation to Setonia. Trinezza had made the conclusion to throw in the global market by license agreement with another company named Giabor. The Giabor bon ton had bounteous to a $36 million company in moreover a short time. The Setonia government was planning to alter their parsimony to allow Foreign Direct Investment for tout ensemble subsidiaries and has alike formed a Free Trade Agreement. This depart be a major factor in the decision for Trinezza to lapse with their plans of growth to Setonia Some major factors I would enter for a bring up analysis of the Trinezza Company would be: Strengths: Prod uct - Delivers practical features in a confident and flashy package. Their motor scooter is a reliable and sparing mode of transportation. want of Competitors - That fact that on that point are few scooter companies in the Setonia will work in Trinezzas favor. To the local grand number this is something new and refreshing as opposed to the uniform 6 companies that have been supplying the country with scooters. Growth - function year there was a 29% increase some(prenominal) strength and weakness the 50-100cc markets is the largest. Weakness: Brand Identification - The Trinezzas company and their product are practically unknown to the Setonia market. International last - Lack of experience within the company to help practise a transition like this. Price - The Cynta carries a higher(prenominal) price quest for than the competition, which will make it harder to sell than the overturn priced competition. Financial Resources -They have... If you want to take aim a full moon! essay, order it on our website: OrderCustomPaper.com

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