Two Wheeler Automobile Industry TVS Motor Company Limited

STRATEGIC MANAGEMENTSubmission onInstitute of Rural Management AnandTABLE OF CONTENTSPage No. 1. Introduction51.1 Industry52. big Environment epitome62.1 Pestel Framework62.2 outline of the forthwith Environment92.2.1 Factor foodstuff condition92.2.2 train condition92.2.3 Related and supporting industries102.2.4 private-enterprise(a) Rivalry112.3 discover Drivers of Change112.3.1 Short depot (within 5 stratums)112.3.2 Long term (> 5 years)112.4 Porter?s cardinal Forces Framework122.5 strategical stem Analysis132.5.1 wheel segment132.5.2 Scooterettes segment132.5.3 Mopeds segment143. COMPANY ANALYSIS153.1 Mission and Vision153.1.1 Mission153.1.2 Vision163.2 Strategic Business Units163.3 imaging Analysis173.4 Strengths and Weaknesses193.5 SBU Strategies213.6 Corporate-SBU roles and relationships223.7 Strategies, focalisation and methods233.8 Study of organization structure and suggestions for structural changes to appliance strategies243.9 pick allocation plan and controls to pass recommended strategies254. Conclusion26LIST OF ANNEXURESS. No.

TitleI expenses and Duties: Two wheelersIIProjected deal for selected vehiclesIIIVehicle Owners Availing of lend from Financial InstitutionsIVAuto Finance (June, 2002)VSIAM deal on gross gross sales of automobiles April - August 2004VITVS: Financial work 2003-04VIIMarket partings of Major Players in bicycle grocery storeVIIIMotorcycle Market Segmentation ? Price BasedIXTVS: New intersection launchesXR & angstrom unit unit; DXITVS: Value cooking stove AnalysisXIITwo wheeler Exports from India, 2003-04XIIIChange in motif of cardinal wheeler market over 5 yearsXIVTVS: disturbance ease up up in the year 2002-03XVMarket treat: MotorcyclesXVIMarket Share: MopedsXVIIMarket Share: ScooterettesXVIIIParenting MatrixXIXStrategy ClockXXStrategic meeting Analysis - MotorcyclesXXIStrategic Group Analysis ? ScooterettesXXIIStrategic Group Analysis - MopedsXXIIIStrategy phylogeny DirectionsXXIVBCG MatrixXXVTVS: Market Share (%)XXVITVS: ever-changing product pen; skill of 4 stroke vehicles in total vehiclesXXVIITVS: ExportsXXVIIITVS: poise winding-clothes as at 31-03-2004XXIX TVS: service and loss chronicle for the year ended 31-03-2004TWO- WHEELER gondola INDUSTRY1. IntroductionThe two-wheeler industry in India has to a great extent been make by the maturation of the industrial policy of the country. The two-wheeler industry in the nineties was characterized by an augment in the number of brands operational in the market which caused firms to make out on the basis of product features and increase in sales volumes in the motorcycle... If you want to tucker a lavish essay, gild it on our website: Ordercustompaper.com

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