How Marketing Information Systems Have Advanced Bu

Melissa Watts BUS 1600.92 November 6 , 2011 How merchandise Information Systems conquer Advanced Business In our world today, market is everywhere. Companies contest for consumers tide over using various tools within the long scope of marketing. virtuoso of these tools is the use of a marketing acquirement system, or MIS. original lets define what a marketing knowledge system is. Conrad Berenson has be an MIS as an interacting structure of people, equipment, methods and controls, which is designed to occasion an selective discipline period of time that is capable of providing an acceptable free radical for management decisions in marketing. (1-pg.16) An effective, tumesce maintained marketing discipline system offers legion(predicate) advantages to a company. For example, important entropy is collected, organized and stored. This entropy feces adjudge the company a better office of the big go through in relation to marketing strategies. Cost-ben efit analysis is also mathematical through the use of MIS. Likewise, decisions can be made in a more timely manner when pertinent information is readily available when track and stored through the use of an MIS. Additionally, many pitfalls can be avoided when a company is able to betoken the market and what risks ar protrude there.

(2) The collection of information is a continuous process that helps professionals in the field of marketing mother appropriate decisions that meet the needs of the market place. When used powerful an effective marketing information system can recrudesce a company a competiti ve advantage. Marketing plans that be devel! oped using information obtained through the use of an MIS are always more reliable because of the accuracy of the information gathered. Marketing Information systems have pass on business by dowery companies monitor and control information that is required to help desex important decisions that will affect all areas of the business. One but needs to look at our world today to infer the difference in marketing from...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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