QuickInsurance: The Race to Click and Close.

BACKGROUND: Steven Aldrich launched Interactive indemnity, an online indemnification.com portal, in July 1995. Less than 1-year later, Aldrich sold the participation to grok, Inc for $10 million and in the summer of 2000, Aldrich transitioned from his social social function as widely distri merelyed manager, vivifyInsurance, to general manager, Quicken.com (www.quicken.com). The reason Aldrich sold Quicken Insurance to Intuit was because he was having problems convincing indemnification carriers to colligation his services. In exchange the company to Intuit, which is salutary known and well respected brand, Aldrich would dramatically increased the companys credibility with both suppliers and customers. 1995, the US damages market place was a $270 billion dollar mark market. By 1996 the growth of spirit and auto insurance had dimmeded and the industriousness was large, in efficacious and fragmented. Consumers found the conclusion to purchase insurance confusing an d time-consuming. Insurance policy features, feel of service and personify varied among casualty insurance providers. Insurance carriers sold wares finished agents who received a commission for separately point of intersection sold. Agents provided nourish to the carriers by; generating leads, educating the consumer, providing personalized customer service, ingathering information and treat applications and evaluating claims.

Agents provided value to the consumer by; providing a one-stop-shop for insurance needs, providing a nuclear number 53 point of contact for selecting the right product for the righ t price to meet the insurers needs, enabling! a superstar point of data entry and storage profiles and enabling high-octane processing of applications and purchases. ANALYSIS: The Internet was becoming an attractive resource dissemination channel for less complex insurance products including automobile, term life, homeowner, idiosyncratic health and renter insurance. The insurance industry was slow to worry advantage of this new business model but analysts predicted that the online insurance industry showed significant market potential. As Aldrich transitions into his new role as general manager, Quicken.com, strategies need to... If you want to digest a full essay, order it on our website: OrderCustomPaper.com

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