Brand Positioning and Repositioning

question Proposal 1 Name of The Research Proposal Brand spot & Re postureing Brand Positioning In marketing, Positioning has come to reckon the transit by which marketers try to create an image or identity operator in the minds of their tar nonice market for its product, snitch, or organization. Generally, the Brand fix process involves 1. Defining the market in which the product or set entrust compete (who the relevant buyers are) 2. Identifying the attri exclusivelyes (also called dimensions) that define the product space 3. Collecting information from a sample of guests ab turn out their perceptions of each(prenominal) product on the relevant attributes 4.De shapeine each products share of mind 5. Determine each products current location in the product space 6. Determine the target markets preferred combination of attributes (referred to as an ideal vector) 7. Examine the fit between oThe position of your product oThe position of the ideal vector 8. Position. Characte ristics of Brand Positioning Brand billet schema is important to develop in order to get to number iodine in a customers mind for your products or dish outs. If you dont develop a plan, customers wont deem about you when they go to make a purchase.This is sure to lead to disordered sales and, ultimately, line failure. Here are just about characteristics of blemish positioning strategy that anyone can use for business Unique Benefits What goods does a customer gain from buying your product or services? Its not rich to develop a generic benefits list that all of your competitors offer. What unique benefits do you offer? This takes diligent research of the competition, as well as future customers. Your brand positioning strategy has to revolve around your customers, and what they will benefit from a relationship with your business.Otherwise, theyll go to the competition, where they perceive they can get the to the highest degree for their money. Quality Products or Servic es The Internet has made it easy for customers to get low prices, and harder for you as a home based business possessor to beat larger competitors. However, you can still occupy a higher(prenominal)(prenominal) position over large service firms and product stores by twist a brand image that highlights choice products or services. For example, if youre a freelancer, you whitethorn not be subject to compete on price with freelancers from other(a) countries.However, if youre known as a freelancer who offers quality services, youll gain a higher brand position than low-priced competitors. You might crimson be able to charge higher prices for higher quality services, and the higher price whitethorn help build that perception that youre offering quality, whereas your competitors are not. Great Features You pauperization to think through the features of your products or services that would make customers choose you in the first place, and use it in all of your advertising strategy. Take the date to write a product or service description for ein truththing you offer.Cross out the ones that dont meet the threshold of a great feature. Even if you only pay back one or two points about your product or service that qualifies, you can use that to differentiate yourself from the competition and boost sales. For example, if youre selling a home gage system on Ebay, its not enough to highlight the fact that it comes with 4 cameras and a DVR. Every similar home security system does, and your customers have no reason to buy from you, rather than someone else on Ebay. However, you could highlight that the security system ends images in real clock time to your email. Now your product is more compelling to consider, and youll get more sales, dismantle from a competitor that offers a cheaper price. Problem Solver A brand positioning strategy that works well, especially during hard economic times, is positioning yourself as a problem-solver. You want to focus on offering the very best solutions for the problems your target market faces. Your customers will associate your capacity to problem-solve with your ability to save them time, money and pain, which will keep them with you and not the competition.When you use these major(ip) characteristics of a brand position strategy, you can improve sales and your financial bottom line. If you dont take the time to work on a strategy, your business wont do as well, and your marketing efforts will be counter-productive. Types of beverage urine Drinking water or potable water is water of sufficiently high quality that it can be consumed or used without danger of immediate or long term harm. In most unquestionable countries, the water supplied to households, commerce and industry is all of drinking water standard, even though only a very small proportion is truly consumed or used in food preparation.Over large parts of the world, existence have inadequate access to potable water and use sources polluted with disease vectors, pathogens or unacceptable levels of dissolved chemicals or suspended solids. much(prenominal) water is not potable and drinking or using such water in food preparation leads to widespread acute and continuing illnesses and is a major cause of death in many countries. decrement of waterborne diseases is a major public health goal in developing countries. Alcoholic beveragesAn strong drinkic beverage is a drink that contains ethanol, normally known as intoxicant beverage (although in chemistry the definition of alcohol includes many other compounds). Beer has been a part of human culture for 8000 years. 1 In Germany, Ireland, the United Kingdom, and many other European countries, drinking beer (and other alcoholic beverages) in a local bar or pub is a cultural tradition. 2 Non-alcoholic beverages Non-alcoholic beverages are drinks that usually contain alcohol, such as beer and wine, but contain less than 0. 5% alcohol by volume.This category includes low- alcohol beer, non-alcoholic wine, and apple cider. Soft drinks The name soft drink specifies a lack of alcohol by way of contrast to the term hard drink and the term drink, the latter of which is nominally neutral but often carries connotations of alcoholic content. boozings like colas, sparkling water, iced tea, lemonade, squash, and fruit punch are among the most prevalent types of soft drinks, while hot chocolate, hot tea, coffee, milk, tap water, alcohol, and milkshakes do not fall into this classification.Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non-caloric sweeteners. Hot beverages A hot beverage is any beverage which is normally served heated. This may be through the addition of a heated liquid, such as water or milk, or by directly heating the beverage itself. Some examples of hot beverages are Coffee-based beverages oCafe au lait oCappuccino oCoffee oEspresso oFrappe oFlavored coffees (mocha etc. ) oLatte Hot chocola te Hot cider oMulled cider Gluhwein Tea-based beverages oFlavored teas (chai etc. ) oGreen tea oPearl milk tea oTea Herbal teas oYerba Mate Roasted impress beverages oSanka Miscellanea Some substances may be called either food or drink, and accordingly may be eaten with a spoon or drunk, depending upon their oppressiveness and solutes. Buttermilk Soup Yogurt Beverage industries in Bangladesh Bangladesh Beverage Industry In Bangladesh the beverage industries are playing a great role in the economy. The beverage industries involves those companies and products that are given below, The soft drinks market in Bangladesh consists primarily of seven companies. 1. Abdul Monem Limited (Coca- low-down, fag, Fanta). . Agriculture Marketing Company Limited (Pran). 3. Akij stem (Mojo, Lemu, Frutika). 4. Global Beverage Limited (Virgin). 5. Globe Soft Drinks Limited (Uro Cola, Uro Lemon). 6. Partex Beverage Limited (RC Cola, Lychena). 7. Transcom Beverage (Pepsi, 7up, Mirinda). Of these, Pra n and Mojo are the only local brands. Coca-Cola, with its three varieties, namely, the cola-flavored Coca-Cola, the clear-flavored Sprite and the orange-flavored Fanta, is the number one soft drink producer in Bangladesh, as well as all over the world. Closing in on Coke is rival Pepsi.Pepsi is one of the oldest brands in Bangladesh. Pepsi first arrived in capital of Bangladesh in 1976 with the cola-flavored Pepsi, the clear-flavored 7up, the orange-flavored Mirinda and later introduced the mango tree-flavored Slice. Pran, on the other hand, started with jam, jelly and pickle. In 1995, it started producing mango bottled juice, and is currently operating all over the country. Virgin is renowned widely distributed through its brand name. It was introduced in our country by Global Beverages Ltd. RC Cola entered the Bangladesh market in 1997, and was the first to introduce the cloudy lemon flavor.It has not been long since Akij group brought out Mojo and Lemu. They have already gained huge popularity. The modern success of Akij group is Frutika, which delivers the promise of no preservatives. Characteristics of beverage that have brand There should have some unique characteristics of particular product to constitute as brand in the market. A product should have some feature that gives value to the consumer. Brand attributes consist of bits of information that are cerebrate to a brand name in consumer memory and that, when combined with the brand name, make up brands image.Product attributes are the benefits of products, and these Benefits are the rebel means used in advertisement and promotion offer to interrelate the brand with a motivation which influence brand attitude. Perceived quality is defined as the consumers judgment about a products overall virtue or superiority. Attributes, Taste/Flavor, Digestion, Calorie Content, Sugar Content, Pungency, Price, Color, Hygiene, Brand Image and billet of Freshness were taken into consideration for constituting brand.